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How Tesla's Hardcore Fans Are Driving The Company's Growth

Tesla has been closing in on one the top carmakers in the U.S., General Motors, in terms of market value. Part of the reason why the electric-vehicle company is making history as a new contender in the auto industry is because of its loyal fans.

Hope Reese (@hope_reese), a staff writer for TechRepublic, wanted to learn more about Tesla’s fan base and influence on the industry. She joins Here & Now‘s Lisa Mullins to talk more about her piece on the “cult of Tesla.”

  • TechRepublic: Elon Musk And The Cult Of Tesla: How A Tech Startup Rattled The Auto Industry To Its Core
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