The ride-hailing company Uber released a new logo and app icon Tuesday, to much criticism. While most companies outsource rebranding to a graphic design firm, Uber CEO Travis Kalanick took the unusual step of taking a major role in the decision-making.
Here & Now’s Jeremy Hobson speaks with graphic designer Armin Vit about what he makes of Uber’s new logo, and what, generally, makes a successful logo.
Guest
- Armin Vit, graphic designer and co-founder of the Austin, Texas-based firm Under Consideration. He also runs the design review blog Brand New. He tweets @ArminVit.
Copyright 2021 NPR. To see more, visit https://www.npr.org.