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"Feed Your Soul" To Promote Louisiana Tourism

Darrell Miller /

“Feed Your Soul” is the new brand Louisiana will use to promote tourism to the state. Lt. Governor Billy Nungesser hopes the slogan will target travelers who are in constant pursuit of enjoyment.


Feed Your Soul replaces Pick Your Passion, which has been used for the past seven years. Nungesser says the new brand is the culmination of six months of rebranding research and analysis and the goal is to bring visitors who want to be in the moment.


Nungesser says the new brand will be rolled out on Mardi Gras Day with branded Louisiana: Feed Your Soul food trucks serving the taste of Louisiana in Atlanta, Houston, Dallas and Washington D-C to potential travelers.