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Out To Lunch: Great Idea

Lisa Lloyd and Liz Shepherd.
Chet Overall
/
It's New Orleans
Lisa Lloyd and Liz Shepherd.
Lisa Lloyd and Liz Shepherd.
Credit Chet Overall / It's New Orleans
/
It's New Orleans
Lisa Lloyd and Liz Shepherd.

When it comes to having a great idea in business, the difference between success and failure is hard to pin down till you’re one or the other.

Out To Lunch: Great Idea

Lisa Lloyd doesn’t have the luxury of hindsight. Lisa is an inventor. She has invented products that have made millions. And she has had days that weren’t so good. On today's Out to Lunch PeterRicchiutidiscusses the invention business with Lisa Lloyd from the Lloyd Marketing Group.

Liz Shepherd is the founder of a business called Life City. Life City also deals in turning good ideas into reality. They help companies change — from traditional ways of doing business to green and sustainable practices that are also profitable.

For his third great idea of the day, Peter introduces Justin Bayer and his entrepreneurial startup, Welcome to College.

Copyright 2015 WWNO - New Orleans Public Radio

Peter Ricchiuti is the finance professor you wish you had back in college! His insight and humor have twice made him the top professor at Tulane University's A.B. Freeman School of Business. After a successful career on Wall Street, Ricchiuti served for five years as Assistant State Treasurer and Chief Investment Officer for the State of Louisiana. There he skillfully managed the State's $3 billion investment portfolio.