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Engaging Millenials Key to Business Success

Louisiana Small Business Development Center
Kelsea McRary, representing the Ouachita Business Alliance and CenturyLink explained how millenials integrate themselves into the community. The #NELAMILLS seminar taught businesses how to connect with the millennial generation.

As the old saying goes: If you want to connect with people, then you have to go to where they are.

Today's customers are online more and more. The Louisiana Small Business Development Center at the University of Louisiana Monroe hosted a seminar to help businesses connect with millennials on Wednesday, May 18.

The event was simulcast on Facebook, Periscope, and  Twitter, and focused on reaching customers whom conventional advertising misses. As the world changes, so does the mindset of consumers, and if businesses want to market to this new generation, it is important to understand how they think.

"The mindset of a millennial is quite interesting, and people have been trying to figure this out for a while. I think this a really good opportunity for business owners to see how millennials and other people talk online, and how you can join that conversation," says Jami Salter with the LSBDC.

Focusing on social media, the event helped to teach small business owners how to get noticed by a generation who skip through commercials by using sites such as Facebook and Instagram.

For more information about the initiative, visit the website, or search for #NELAMILLS in Twitter, Facebookor Periscope, or call 342-1224.

Kirby Rambin is a natural entertainer, having played violin since the age of 9 and performing publicly since he was just 12. As a teen, he performed with the Monroe Youth Symphony and the Louisiana All-State Orchestra.
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